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Coalition Strategy

Coalition strategy is public affairs work that organizes multiple aligned organizations into one coordinated campaign for or against a policy outcome, turning a single company's voice into something legislators read as a movement.

Public affairs work that organizes multiple aligned organizations — companies, trade associations, advocacy groups, unions — into a coordinated campaign for or against a policy outcome. Force-multiplies a single company's voice into something legislators read as a movement. Operates inside the rules of lobbying disclosure and FARA. Done well, it shifts the policy default; done loudly, it backfires.

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