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Entity SEO

Entity SEO is the practice of optimizing content and structured data so search and AI engines correctly recognize, disambiguate, and prioritize specific entities such as people, brands, places, and products.

How does entity SEO differ from keyword SEO?

Keyword SEO optimizes for specific search phrases. Entity SEO optimizes for how the engine understands an entity: its name, attributes, relationships, and the authoritative sources that describe it. Google launched its Knowledge Graph in 2012 and the Hummingbird update followed in 2013, moving search toward entity understanding.

What does strong entity SEO look like?

A brand with strong entity SEO has a consistent, well-sourced presence across Wikipedia, Wikidata, Schema.org markup, authoritative third-party publications, and its own structured content, so search and AI engines can disambiguate it and describe it accurately.

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