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FAQ Schema for AI

FAQ Schema is the structured-data markup (JSON-LD) that explicitly labels questions and answers on a page, signaling to AI engines that this content is already chunked for retrieval — dramatically increasing the probability that this Q&A gets cited when an AI system answers a user query.

Why it matters: AI engines use FAQ schema to identify retrieval-ready content. A page with proper FAQ markup is 3-5x more likely to be cited than the same content without schema.

Implementation: Every H2 that's phrased as a question + its paragraph answer should be wrapped in FAQPage schema. Schema tells the engine: this Q&A is isolated, answerable, and citable.

The ROI: A 50-post FAQ rebuild from no schema to full schema markup typically yields 20-40% lift in AI citation appearances within 4-6 weeks. It's the highest-leverage content engineering move in GEO.

Common mistake: Writing questions in H2s but not adding schema markup. AI systems find the questions, but without schema they're treated as regular prose, not as isolated, citable answers.

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