HARO / Connectively / Qwoted

HARO, Connectively and Qwoted are source-request platforms where journalists post queries and publicists respond on behalf of expert clients.

These are source-request platforms where journalists post queries and publicists respond on behalf of expert clients. HARO (Help a Reporter Out) ran from 2008 until its shutdown in late 2024, and Connectively and Qwoted are described as the current dominant platforms. They are a primary input to Earned Media pipelines for emerging brands, individual experts and Founder Branding programs.

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