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Industry Presence Index

Industry Presence Index is a measurement framework ranking how comprehensively a person or brand owns visibility across a category in AI retrieval — combining Citation Share, named appearances, media placements, and verifiable authority signals into a composite score showing who the AI engines treat as the category leader.

What it measures: Not just one metric, but the sum of: how often you're cited, in how many different contexts, across how many engine platforms, with what sentiment/framing.

The components: Citation frequency + citation breadth (how many different queries pull you) + citation consistency (same position across multiple queries) + source quality (are you cited from first-party or secondary sources) + recency (is the citation fresh).

Why it matters: A single high-Citation-Share metric can mask weakness in breadth or consistency. An Industry Presence Index shows you: are you the obvious answer, or just one of several?

Strategic use: Track your own IPI monthly. Benchmark against competitors. Identify gaps: if you rank high on "product features" but low on "industry trends," you know where to build authority.

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