Influencer Marketing

Influencer marketing is the practice of partnering with creators who have an engaged audience to promote a brand, product or message, usually in exchange for payment, product or both, and influencer relations is its PR side, engaging creators whether earned, gifted or paid.

Influencer marketing is usually contracted, with deliverables, usage rights and disclosure requirements. That distinguishes it from influencer relations, which can include gifting and earned engagement. In the U.S., paid and gifted partnerships must be disclosed under FTC rules.

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