Prompt Research

Prompt research is the practice of identifying which prompts buyers use inside AI engines, recording the answers and citations those prompts return, and using the findings to guide AI visibility strategy.

How does prompt research differ from keyword research?

Keyword research targets short search phrases typed into Google. Prompt research targets the longer, conversational, multi-attribute prompts buyers send to ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

What does prompt research produce?

The output is a prompt corpus for a category, which becomes the measurement base for Citation Share, AI visibility audits, and content planning. The prompts used determine what gets measured, and what gets measured determines what gets optimized.

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