Schema Markup (Structured Data)

Schema markup is how you speak to machines in their own language. Using the shared Schema.org vocabulary, it tags the elements of a page — this is the Organization, this is the founder, this is the product, this is the FAQ — so engines don't have to guess.

That precision is the point. Structured data feeds Knowledge Graphs, powers rich results, and makes content far more extractable for AI answer engines. A page an engine can parse cleanly is a page it can cite confidently.

Schema is one of the highest-leverage technical moves in Generative Engine Optimization. It doesn't change what you say — it makes what you say legible to ChatGPT, Google AI Overviews, and Perplexity. Entity-rich, well-marked-up content is the difference between being understood and being skipped.