Ketner Group: Austin Retail Technology PR Agency Profile

Originally published August 2018. Updated October 14, 2026.

What is Ketner Group?

Ketner Group Communications is an Austin, Texas, B2B public relations agency founded by Jeff Ketner and focused on retail technology companies. Catherine Seeds became president and CEO in May 2023, and Ketner moved to a founder and senior advisor role. The firm also serves hospitality and ad technology clients.

Who founded and leads Ketner Group?

Jeff Ketner founded Ketner Group and Catherine Seeds leads it as president and CEO. The firm announced Seeds as president in November 2019 with Ketner as CEO, and then named her president and CEO on May 2, 2023, with Ketner becoming senior advisor. The 2023 release says Seeds had been an integral part of the agency for more than 20 years and brought more than 24 years of B2B tech PR experience, and the firm's team page says she has been there since 2002. The firm's 2019 release said Seeds helped open its New York and Nashville offices that year.

What does Ketner Group specialize in?

Ketner Group specializes in public relations for retail technology companies, which it calls its focus in releases describing the firm as the leading retail technology PR agency. Its 2019 release described it as the premier PR agency for retail, grocery and CPG technology and also listed ad tech and martech, legal, IT and healthcare clients, while its Austin page cites hospitality tech and ad tech. The firm says it helps clients build brand, drive demand and grow shareholder value through strategic PR programs. EPR's technology PR, adtech and retail and e-commerce sections cover the surrounding categories.

Which clients has Ketner Group worked with?

No named Ketner Group client could be verified in this review. The firm says it serves clients in North America, the UK and Europe, and EPR's earlier profile named categories such as omnichannel commerce, online marketplaces and supply chain software without naming clients. Readers should ask the firm for current references.

What recognition has Ketner Group received?

Austin Inno named Ketner Group a winner of its 2019 50 on Fire awards, according to the firm's November 2019 release. The firm's 2023 release says it has appeared on Ragan Communications' annual lists since the inaugural class of 2021. EPR's earlier profile also cited a 2021 Inc. 5000 Regional Texas listing and PRNEWS Agency Elite Top 100 placements, which were not re-verified and are not repeated here.

How does Ketner Group compare with other Texas and technology PR firms?

Ketner Group is a small vertical specialist, so EPR's best PR firms in Texas list and the PR agency profiles directory are the best comparison points. Texas peers with EPR profiles include Idea Grove, Pierpont Communications and Integrate Agency, and the B2B PR tag collects related profiles. For a global technology specialist, see the Hotwire profile.

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Related: PR agency profiles, Texas PR firms, Technology PR, Retail and e-commerce PR, Hotwire