
Michelle Lyng, Novitas Communications: Denver Crisis PR and the PRGN Q&A
Michelle Lyng runs Denver-based Novitas Communications. On how boutique agencies use invitation-only global networks like PRGN's 51-agency footprint to compete with behemoths.
AI communications & PR intelligence for agencies and the firms that hire them.
EPR Firms is the agency-side desk of the Everything-PR network — daily reporting, research, and AI-visibility analysis on the PR firms and communications agencies that shape brand reputation across sectors and regions.


Michelle Lyng runs Denver-based Novitas Communications. On how boutique agencies use invitation-only global networks like PRGN's 51-agency footprint to compete with behemoths.






Hemsworth Communications is the Fort Lauderdale boutique PR agency founded in 2014 by Samantha Jacobs. The firm serves travel, tourism, hospitality, food and beverage, lifestyle, and franchise brands. Approximately 29 employees and $4M annual revenue. Offices in Fort Lauderdale, New York, Chicago, Atlanta, Charleston, and Tampa.

Consolidated into Everything-PR's canonical profile on Caliber Corporate Advisers.

Jarrard Phillips Cate & Hancock, Inc.

Blue Oceans PR is the Lithuania-based digital communications agency founded by Kristina Skindelytė and Raminta Lilaitė. A ten-point crisis communications reference framework from the COVID cycle that still maps to enterprise crisis events.

SEQUEL — the March 2020 rebrand of THINK PR — is a bicoastal boutique PR firm specializing in fashion, hospitality, beauty, and wellness. Led by Elaine Drebot-Hutchins and Tracey Manner.

Somewhat new in the U.S., experiential travel immerses travelers in the culture and environment of the destination they're visiting.

Upspring PR: Design, Architecture & Real Estate.
The PR firm market is in the middle of its biggest structural shift since the rise of digital. Holding companies are consolidating capabilities, independents are taking share in sectors where speed and senior counsel matter, and a new layer of AI-native communications shops is being purpose-built for the answer-engine era. Everything-PR has covered this market continuously since 2009.
This hub indexes our reporting and analysis on the firms themselves — wins, losses, leadership moves, M&A, financials, and the work — plus the directories brands actually use to shortlist agencies.
Sector specialists run the cycle that matters in their vertical — regulators, analysts, trade press, and now the AI engines that synthesize all of it for buyers.
Region still matters: it dictates the media list, the regulators, the holidays, and the language of the answer engines.
The full alphabetical index of individual agency profiles lives at /pr-agency-profiles-directory — every firm we cover, by name, with links to their EPR coverage, leadership, sector focus, and notable work.
For two decades, brands hired PR firms to influence what reporters wrote and what showed up on page one of Google. In 2026, that''s necessary but no longer sufficient. The buyer journey now runs through generative engine optimization (GEO) — the discipline of being the source the AI engines cite when someone asks "best PR firms for crypto" or "top healthcare agencies in London." Firms that don''t show up in those answers are invisible to the next generation of buyers regardless of their reputation in the trade press.
Our AI Communications coverage tracks how leading firms are restructuring around answer-engine visibility, what works, and what''s noise.
The full chronological feed of agency news, leadership moves, account changes, M&A, and analysis is below.