Big Picture PR: Consumer Lifestyle & Influencer Marketing Agency Profile

Big Picture PR is a consumer lifestyle public relations and influencer marketing agency founded in 2004 by Amy Cunha. The firm builds and launches consumer brands across fashion, beauty and wellness, fitness, consumer tech, and retail. In November 2021, French/West/Vaughan (FWV) took an equity stake in Big Picture PR.

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Specialty

Creative & Brand PR

Profiled

Jun 15, 2020

Desk

EPR Editorial Team

Firm summary

Edited on Jun 28, 2026.

Big Picture PR is a consumer lifestyle public relations and influencer marketing agency founded in 2004 by Amy Cunha, an alumna of Porter Novelli and Burson-Marsteller. The firm builds and launches consumer brands across fashion, beauty and wellness, fitness, consumer tech, and retail.

Ownership and Structure

In November 2021, French/West/Vaughan (FWV) took an equity stake in Big Picture PR. Amy Cunha retained her role as President and Agency Partner. Big Picture's San Francisco office at the Presidio remained intact.

Services

Big Picture's core capabilities are media relations, product launches, influencer marketing and creator management, social media strategy, and brand storytelling for consumer lifestyle clients. Placements in WWD, the New York Times, InStyle, Forbes, Allure, Refinery29, and Men's Health are routine across the client roster.

Notable Clients

Selected client experience includes Brilliant Earth, Baggu, Perricone MD, Vionic, Alpine Headphones, Wet Seal, Lunar Design, and London's Arcadia Group fashion brands Wallis, Miss Selfridge, and Dorothy Perkins — plus venture-side work with Norwest Venture Partners.

Leadership

Amy Cunha launched Big Picture PR after a career at Burson-Marsteller and Porter Novelli, plus high-stakes media strategy work on Democratic presidential and U.S. Senate campaigns. Senior team includes Director Chelsea Sallee and Director of Administration Beata Łuczak.