Autumn Communications: PR Firm Profile

Part of EPR's PR Firms Directory.

Autumn Communications is a bi-coastal, full-service communications agency founded in 2009 by Shelley Reinstein, with offices in New York and Los Angeles. The firm has built a distinctive practice by pairing traditional PR with influencer, affiliate, and experiential marketing — a combination that has kept it relevant to fashion, lifestyle, wellness, and entertainment clients as those categories shifted from press-driven to creator-driven marketing.

History and Ownership

Shelley Reinstein founded Autumn Communications in New York in 2009. The firm has remained independent and woman-owned through its entire operating history, a rarer position in an industry that has consolidated heavily around holding-company networks over the same period.

How the Firm Has Grown

Autumn's first decade built its reputation on consumer and lifestyle clients — Amazon, Lyft, Birchbox, Goldbelly, and the Museum of Ice Cream among the early roster — while the firm expanded from its New York base into Los Angeles to serve entertainment and West Coast lifestyle brands. In the 2020s, the agency broadened its service line beyond earned media into influencer, affiliate, and experiential marketing, positioning itself as a single point of contact for brands that need creator partnerships and media relations to work together rather than run as separate workstreams.

The firm added activewear brand FIGS to its roster in 2024 and was named a Most Loved Workplace in 2025. Two senior team members, Kayla Lee and Danielle Triano, were nominated for PRNEWS Top Women in Communications in 2026 — a signal of the bench strength behind the agency's senior leadership.

Services

• Public Relations — traditional media relations and earned coverage
• Influencer Marketing — creator partnerships and talent relations
• Affiliate Marketing — performance-based creator and publisher partnerships
• Experiential Marketing — activations and branded events
• Strategic Partnerships
• Creator and Talent Relations
• Branded Content

Leadership

Shelley Reinstein serves as Founder and CEO. The senior team includes Kayla Lee, who leads affiliate marketing, Danielle Triano, and Austin Connor Ibasfalean, who leads experiential marketing.

Notable Clients

Autumn's client roster spans consumer tech, hospitality, and lifestyle: Amazon, Lyft, Museum of Ice Cream, Birchbox, Goldbelly, FIGS (added 2024), and goop Kitchen.

Key Takeaways

• Bi-coastal communications agency founded 2009 by Shelley Reinstein, independent and woman-owned throughout.
• NYC and LA offices; roughly $5M in revenue as of 2026.
• Four integrated practices — PR, influencer, affiliate, experiential — rather than PR alone.
• Client roster spans fashion, lifestyle, food & drink, wellness, entertainment, and technology.
• Notable clients include Amazon, Lyft, Museum of Ice Cream, FIGS, and goop Kitchen.

Related Agency Profiles

Fashion, beauty & consumer peers: AMP3 PR · HL Group

Consumer & entertainment peers: Judge Public Relations · MONA Creative

Adjacent EPR coverage: PR Firms Directory · Industry Leaders · Influencer Marketing · Beauty · Fashion · 5W AI Communications