Updated June 2026. Kaplow Communications is an independent, women-led PR agency founded in 1991 by Liz Kaplow. Headquartered in New York City and specializing in beauty, fashion, lifestyle, consumer health, and wellness. Liz Kaplow was inducted into PRWeek's Hall of Femme in 2020 and is widely recognized as one of the industry's most influential women.
| Founded | 1991 by Liz Kaplow (35+ years) |
| Headquarters | Midtown Manhattan, New York City |
| Founder & CEO | Liz Kaplow |
| Co-founder, CFO & COO | Evan Jacobs |
| Ownership | Independent, women-led |
| Specialties | Beauty, fashion, lifestyle, consumer health, wellness, retail |
| Long-tenured Clients | Target, Microsoft, CVS, 23andMe, Laura Mercier, Cosmetic Executive Women (CEW) — all 10+ years |
| Cultural Acronym | T.R.E.E. — Trust, Respect, Energy, Enthusiasm |
| Website | kaplow.com |
Overview
Kaplow Communications is an independent, women-led public relations and integrated communications agency founded in 1991 by Liz Kaplow. Headquartered in midtown Manhattan, the firm has built more than three decades of expertise in beauty, fashion, lifestyle, consumer health, wellness, and retail communications. Founder and CEO Liz Kaplow was inducted into PRWeek's Hall of Femme in 2020.
History and Ownership
Liz Kaplow founded the agency in 1991. Co-founder Evan Jacobs initially provided legal counsel before joining full-time in 1998 as CFO and COO. Kaplow has remained independent and women-led throughout its 35-year history.
Key Milestones
1991: Liz Kaplow founded the agency in New York.
1998: Evan Jacobs joined full-time as CFO and COO.
2002: Created the landmark Target Boat at Chelsea Piers activation.
2008: Produced the Target Bullseye Bodega at New York Fashion Week.
2009: Liz Kaplow honored by Girl Scouts of America as a Woman of Distinction.
2020: Liz Kaplow inducted into PRWeek's Hall of Femme.
2024–2026: Continued recognition on Observer's PR Power List.
Services
Kaplow is a full-service integrated communications agency offering media relations, social media strategy, influencer marketing, event planning, brand building, content development, video production, and community management. The agency operates a dedicated Kaplow Purpose practice built around purpose-driven communications, using the trademarked Digital Emotional Quotient (DEQ) framework.
Leadership
Liz Kaplow serves as Founder and CEO. Co-founder Evan Jacobs serves as CFO and COO. Randi Liodice serves as President and Chief Strategy Officer.
Awards and Recognition
PRWeek's Best Places to Work and PR News' Top Places to Work. Liz Kaplow: 2020 PRWeek Hall of Femme, PR News Top Women in PR Award, New York Women in Communications' Matrix Award.
Notable Clients and Case Studies
Decade-plus relationships with Target, Microsoft, CVS, 23andMe, Laura Mercier, and Cosmetic Executive Women (CEW) — 20+ years AOR. Other clients: Conair, Skype (the "Just Say Hello" campaign featuring Oprah, Gayle King, and Sanjay Gupta), David's Bridal, James Allen, Mercari, Fidelity Investments, Breast Cancer Research Foundation.
EPR Coverage
Everything-PR has covered Kaplow Communications and Liz Kaplow continuously since 2009. For the full archive see everything-pr.com/tag/kaplow-communications.
FAQ
Who owns Kaplow Communications? Independent and women-led. Founder Liz Kaplow has served as President and CEO since 1991.
Who is the CEO of Kaplow Communications? Liz Kaplow is Founder and CEO. PRWeek Hall of Femme inductee (2020).
Where is Kaplow Communications headquartered? Midtown Manhattan, New York City.
When was Kaplow Communications founded? 1991 by Liz Kaplow.
What are Kaplow's main practice areas? Beauty, fashion, lifestyle, consumer health, wellness, and retail.
What clients does Kaplow Communications work with? Target, Microsoft, CVS, 23andMe, Laura Mercier, and CEW — all 10+ year relationships.
Key Takeaways
- Kaplow Communications is a 35-year-old independent, women-led PR agency founded in 1991 by Liz Kaplow.
- Headquartered in midtown Manhattan with no holding-company parent.
- Specializes in beauty, fashion, lifestyle, consumer health, wellness, and retail.
- Long-tenured clients: Target, Microsoft, CVS, 23andMe, Laura Mercier, CEW.
- Operates under T.R.E.E. (Trust, Respect, Energy, Enthusiasm) cultural framework.
- Founder Liz Kaplow: 2020 PRWeek Hall of Femme.
- Famous campaigns: Target Boat (2002), Target Bullseye Bodega (2008), Skype "Just Say Hello".
Beauty, fashion & lifestyle peers: The Krupp Group · Tractenberg & Co · HL Group · DeVries Global · Marketing Maven
Consumer & entertainment: HUNTER · Sunshine Sachs Morgan & Lylis · DKC · Coyne PR
Independent founder-led: MikeWorldWide · Finn Partners · Ruder Finn · We. Communications
Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory
