Tractenberg & Co.: Beauty, Fashion & Lifestyle PR Agency Profile

Edited on Jun 27, 2026. By EPR Editorial Team.

Part of the Best PR Firms in New York 2026 directory · PR Firms Directory · PR Leaders · Beauty PR · Fashion

Tractenberg & Co. is a New York–headquartered boutique communications agency built around beauty, fashion, lifestyle, and wellness brands. Founded in 1999 by industry veteran Jacquie Tractenberg — an alumna of the New York Times and Mademoiselle — the firm operates from 116 East 16th Street and represents emerging and established consumer brands.

Services

The agency runs a four-discipline model: public relations, influencer marketing, social media management, and experiential marketing. Each campaign is built around a custom strategy rather than a packaged offering. Tractenberg's in-house experiential team produces more than 50 brand events annually — many engineered for organic virality across TikTok and Instagram. The firm's affiliate marketing practice has generated 40+ national TV segments and 160+ commerce media features in a single year.

Multicultural Division

Senior Director Julie Mendez leads the firm's multicultural practice, launched in 2014 to engage Hispanic, African American, and Asian American beauty consumers — historically underserved by mainstream beauty PR.

The Studio

Launched in 2016, The Studio is Tractenberg's interactive showroom and content space — used for influencer and celebrity content shoots, one-on-one editor meetings, and the firm's creative team's still and video production work.

Recognition and Clients

Tractenberg & Co. was named to The PR Net 100 in 2024. Recent client roster includes AlumierMD, Anisa Beauty, Ethique, Dr. Whitney Bowe, Dumpling Daughter, Herb + Flora, May Botanicals, Maya Fragrances, Naturopathica, Norie, Oshin Organics, Rowe Plastic Surgery, Scunci, Sel:pH, and Timeline Nutrition. A standout 2024 campaign for Biore used a macro-influencer strategy that delivered week-over-week sales growth.

Related Agency Profiles

NYC directory: Best PR Firms in New York 2026

Beauty PR peers: DeVries Global · The Krupp Group · Kaplow Communications · Marketing Maven

Fashion, lifestyle & wellness peers: HL Group · Big Picture PR · AMP3 PR · Autumn Communications · Relevance International

Consumer & influencer peers: HUNTER · Team Epiphany · Judge Public Relations

Adjacent EPR coverage: PR Firms Directory · PR Leaders · Beauty PR · Fashion

Related: Big Picture PR: Consumer Lifestyle & Influencer Marketing Agency Profile