Tractenberg & Co.: Beauty, Fashion & Lifestyle PR Agency Profile

Originally published 2021. Updated September 28, 2026. By EPR Editorial Team.

Part of the Best PR Firms in New York 2026 directory · PR Firms Directory · PR Leaders · Beauty PR · Fashion

Tractenberg & Co. is a New York–headquartered boutique communications agency built around beauty, fashion, lifestyle, and wellness brands. Founded in 1999 by industry veteran Jacquie Tractenberg, an alumna of the New York Times and Mademoiselle, the firm operates from 116 East 16th Street and represents emerging and established consumer brands.

Tractenberg & Co. Services: PR, Influencer Marketing, and Experiential

Tractenberg & Co. runs a four-discipline model: public relations, influencer marketing, social media management, and experiential marketing. Each campaign is built around a custom strategy rather than a packaged offering. The firm's in-house experiential team produces more than 50 brand events annually, many engineered for organic virality across TikTok and Instagram. Its affiliate marketing practice has generated 40+ national TV segments and 160+ commerce media features in a single year.

Tractenberg & Co.'s Multicultural Division: Led by Julie Mendez

Senior Director Julie Mendez leads Tractenberg & Co.'s multicultural practice, launched in 2014 to engage Hispanic, African American, and Asian American beauty consumers, historically underserved by mainstream beauty PR.

The Studio: Tractenberg & Co.'s Interactive Showroom

Launched in 2016, The Studio is Tractenberg & Co.'s interactive showroom and content space, used for influencer and celebrity content shoots, one-on-one editor meetings, and the firm's creative team's still and video production work.

Tractenberg & Co. Clients: AlumierMD, Biore, Scunci, and More

Tractenberg & Co. was named to The PR Net 100 in 2024. Recent client roster includes AlumierMD, Anisa Beauty, Ethique, Dr. Whitney Bowe, Dumpling Daughter, Herb + Flora, May Botanicals, Maya Fragrances, Naturopathica, Norie, Oshin Organics, Rowe Plastic Surgery, Scunci, Sel:pH, and Timeline Nutrition. A standout 2024 campaign for Biore used a macro-influencer strategy that delivered week-over-week sales growth.

Tractenberg & Co.: Related PR Agency Profiles

NYC directory: Best PR Firms in New York 2026

Beauty PR peers: DeVries Global · The Krupp Group · Kaplow Communications · Marketing Maven

Fashion, lifestyle & wellness peers: HL Group · Big Picture PR · AMP3 PR · Autumn Communications · Relevance International

Consumer & influencer peers: HUNTER · Team Epiphany · Judge Public Relations

Adjacent EPR coverage: PR Firms Directory · PR Leaders · Beauty PR · Fashion

Related: Big Picture PR: Consumer Lifestyle & Influencer Marketing Agency Profile