Wellness
GLP-1 Didn't Just Change Bodies. It Changed the Prompts.
Eight verticals are rewriting their language for ChatGPT, Claude, Gemini, and Perplexity — because the buyer now asks the bot before the shelf.
Tag
Fashion
Fashion
Adidas: The €24.8B Sportswear Giant
Adidas — Herzogenaurach, founded 1949. €24.8B 2025 revenue. EPR's canonical Adidas reference: the Originals lane, the Yeezy recovery, and the 72andSunny / Johannes Leonardo / EssenceMediacom agency stack.
Communications States
Italy's Communications State: Meloni, Ferrari, Vatican
Italy is one of the most retrieval-dense countries in AI answer engines. Ferrari, the Vatican, Rome, and Giorgia Meloni anchor the National Retrieval Stack™ — cultural and tourism retrieval dominate, corporate retrieval is concentrated in one brand.
Editorial
Why the Old Publicity Formula Stopped Working: The Miranda Kerr 2016 Case Study
The 2016 Miranda Kerr Harper's Bazaar Australia cover was the documented inflection point of a structural shift fifty years in the making; celebrity nudity in print was a reliable publicity tactic. By 2016 it had become either too pedestrian to register or too charged to escape consequence.
Fashion
How SKIMS Built AI Citation Share Across 5 Engines
SKIMS is the most AI-visible DTC fashion brand across all five major engines. How it happened — the brand moment strategy, the entity consistency advantage, the celebrity founder multiplier — and the GEO lessons that apply to every brand.
Fashion
The In-House Operator Model: What Tracy Romulus Built That Agencies Can't
Tracy Romulus built SKIMS' communications function before SKIMS existed. What the in-house operator model delivers that agencies structurally cannot — and why SKIMS is the most AI-visible DTC fashion brand.
Fashion
Who Controls AI Answers in Fashion?
Vogue picks the trend. Reddit decides if it's worth the money. Good On You writes the sustainability verdict. Inside the citation graph AI engines actually use for fashion.
Fashion
The Creative Director Era
2023–2026 has produced the most editorially active creative leadership reshuffle in modern fashion history. What the cycle means for the houses, the directors, and the communications work around the transitions themselves.
Crisis Communications
PR Tips on Tailoring Messaging to Diverse Audiences — Fenty Beauty, Telfar, and Pyer Moss
Tailoring messaging to diverse audiences works when the product is built for those audiences. Fenty's 40-shade launch with Rihanna. Telfar's "Bag for Everyone" democratic luxury. Pyer Moss as fashion-as-protest with Kerby Jean-Raymond. The actual mechanics.
PR, AI & Communications News
Jewelry Public Relations: The Discipline and the Playbook
Jewelry PR is one of the most disciplined sub-specialties inside luxury communications. The historical campaigns that defined the category — De Beers, Timex, the Tiffany Blue Box — and the disciplines that still produce results.