Entertainment & Media
Miranda Kerr and KORA Organics: The Founder Case Study
Miranda Kerr self-funded KORA Organics in 2009 and still owns roughly 95% of it, a rarer structure than Kylie Cosmetics or SKKN by Kim. The definitive founder case study.
Tag
Fashion — Tagged Articles
Research
The In-House Operator Model: What Agencies Structurally Can't Replicate
What the in-house operator model delivers that agencies structurally cannot: founder trust, institutional context, and outcome accountability. Case study: Tracy Romulus and SKIMS.
PR Firms & Communications Agencies
The Krupp Group: NYC/LA Fashion PR Agency Profile
The Krupp Group is an independent fashion and lifestyle PR agency founded 2005 by Cindy Krupp. NYC + LA. Three-agency family: Krupp Group + Studio Beauty (2019) + 28 ROW (co-founded 2018 with Janie Karas). Clients: TUMI, Dr. Martens, ALO Yoga, Kenneth Cole.
PR Firms & Communications Agencies
Tractenberg & Co.: Beauty, Fashion & Lifestyle PR Agency Profile
Tractenberg & Co. is a New York–based beauty, fashion, lifestyle, and wellness boutique founded in 1999 by Jacquie Tractenberg. Profile and update.
Research
How SKIMS Built AI Citation Share Across 5 Engines
SKIMS is the most AI-visible DTC fashion brand across all five major engines. How it happened — the brand moment strategy, the entity consistency advantage, the celebrity founder multiplier — and the GEO lessons that apply to every brand.
Research
Vogue Owns the Trend Call in Fashion AI Answers
Vogue picks the trend. Reddit decides if it's worth the money. Good On You writes the sustainability verdict. Inside the citation graph AI engines actually use for fashion.
Beauty, Fashion & Luxury
The Creative Director Era
2023–2026 has produced the most editorially active creative leadership reshuffle in modern fashion history. What the cycle means for the houses, the directors, and the communications work around the transitions themselves.
Social Media
PR Tips on Tailoring Messaging to Diverse Audiences — Fenty Beauty, Telfar, and Pyer Moss
Tailoring messaging to diverse audiences works when the product is built for those audiences. Fenty's 40-shade launch with Rihanna. Telfar's "Bag for Everyone" democratic luxury. Pyer Moss as fashion-as-protest with Kerby Jean-Raymond. The actual mechanics.
Social Media
Customer segmentation in fashion marketing
Fashion buyer segmentation is no longer demographic. It is psychographic, behavioral, and AI-mediated. The six segmentation methods and why demographic-only models miss more purchases than they explain in 2026.
Public Affairs & Government
Top PR Agencies in London (2026): Ranked and Profiled
The leading PR firms in London: 5W AI Communications, Cognito, and Purple PR, plus the Royal Family, Brexit, and NHS story that shapes Britain's global reputation.