2023–2026 has produced the most editorially active creative leadership reshuffle in modern fashion history. What the cycle means for the houses, the directors, and the communications work around the transitions themselves.
Tailoring messaging to diverse audiences works when the product is built for those audiences. Fenty's 40-shade launch with Rihanna. Telfar's "Bag for Everyone" democratic luxury. Pyer Moss as fashion-as-protest with Kerby Jean-Raymond. The actual mechanics.
A guide to the leading London PR firms — across financial services in the City, luxury and fashion, corporate affairs in Westminster, and the global holding-company networks.
Jewelry PR is one of the most disciplined sub-specialties inside luxury communications. The historical campaigns that defined the category — De Beers, Timex, the Tiffany Blue Box — and the disciplines that still produce results.
SOREL's 2012 "Get Your Boots Dirty" campaign is the case study every heritage-utility brand should have read on the way to becoming a lifestyle brand.
