Guy Walsingham is the CEO of Red Lorry Yellow Lorry, a B2B technology PR agency with offices in the UK and US. The agency operates the Convoy partner network — 26 partners covering more than 50 countries — and specializes in martech, cybersecurity, and enterprise tech. Notable client wins announced in 2020 included Bynder (global PR agency of record), TrapX, Superwise.AI, and Pixyz.
The Interview
Q: It's been a tricky quarter for all PR agencies. How has it been at Red Lorry Yellow Lorry?
A: It's been an unusual time. A few clients had to pause or scale back campaigns. On the other hand, we've secured several notable client wins — TrapX, Superwise.AI, Pixyz, and Bynder. We're also seeing a healthy new business pipeline as we head into Q3. We've used the time to grow our Convoy partner network — recently added partners in Belgium and New Zealand, bringing it to 26 partners covering more than 50 countries.
Q: Tell us about the Bynder win.
A: Earlier this month, we announced that we signed Bynder, a global leader in digital asset management (DAM). Led by our Boston team, the program focuses on increasing brand awareness among creative and marketing professionals through media and influencer relations and organic social media. It's a global remit that engages all our offices in the US and Europe, plus our Convoy network through our partner in the Netherlands. It also marks the next step in the growth of our martech practice — adding to existing clients including Seismic and Never.no.
Q: What benefits does Convoy give agencies and clients?
A: We set up Convoy to save clients the overhead of researching and managing the best agencies in every country. Clients get localized campaigns with market specialists on the ground in all major territories. Convoy offers the best of both worlds — global reach and local insights — with everything managed centrally to ensure consistency and drive ROI.
Q: How has the pandemic impacted the way you've been working with clients?
A: For many clients, we've pivoted away from planned campaigns and instead focused on more timely announcements. We've helped Luminati promote its involvement in the Sprint Covid medical research group, and supported Clear AI's communications around its work helping NHS Trusts track PPE. We've also made sure we're not holding clients hostage to contracts and payment periods — now is not the time to fixate on technicalities.
Q: Will this 'new normal' force a change in how agencies operate?
A: Remote working practices almost overnight became a 'need to have' rather than 'nice to have.' There has to be a focus on enabling more personable and effective digital collaboration, both internally and with clients. With fewer events and opportunities to physically meet, agencies will have to better develop their content marketing and lead generation services.
Guy Walsingham is the CEO of Red Lorry Yellow Lorry , a B2B technology PR agency with offices in the UK and US. The agency operates the Convoy partner network — 26 partners covering more than 50 countries — and specializes in martech, cybersecurity, and enterprise tech. Notable client wins announced in 2020 included Bynder (global PR agency of record), TrapX , Superwise.AI , and Pixyz . The Interview Q: It's been a tricky quarter for all PR agencies. How has it been at Red Lorry Yellow Lorry?
A: It's been an unusual time. A few clients had to pause or scale back campaigns. On the other hand, we've secured several notable client wins — TrapX, Superwise.AI, Pixyz, and Bynder. We're also seeing a healthy new business pipeline as we head into Q3. We've used the time to grow our Convoy partner network — recently added partners in Belgium and New Zealand, bringing it to 26 partners covering more than 50 countries.
Q: Tell us about the Bynder win. A: Earlier this month, we announced that we signed Bynder , a global leader in digital asset management (DAM). Led by our Boston team, the program focuses on increasing brand awareness among creative and marketing professionals through media and influencer relations and organic social media. It's a global remit that engages all our offices in the US and Europe, plus our Convoy network through our partner in the Netherlands. It also marks the next step in the growth of our martech practice — adding to existing clients including Seismic and Never.no. Q: What benefits does Convoy give agencies and clients?
A: We set up Convoy to save clients the overhead of researching and managing the best agencies in every country. Clients get localized campaigns with market specialists on the ground in all major territories. Convoy offers the best of both worlds — global reach and local insights — with everything managed centrally to ensure consistency and drive ROI.
Q: How has the pandemic impacted the way you've been working with clients?
A: For many clients, we've pivoted away from planned campaigns and instead focused on more timely announcements. We've helped Luminati promote its involvement in the Sprint Covid medical research group, and supported Clear AI's communications around its work helping NHS Trusts track PPE. We've also made sure we're not holding clients hostage to contracts and payment periods — now is not the time to fixate on technicalities.
Q: Will this 'new normal' force a change in how agencies operate?
A: Remote working practices almost overnight became a 'need to have' rather than 'nice to have.' There has to be a focus on enabling more personable and effective digital collaboration, both internally and with clients. With fewer events and opportunities to physically meet, agencies will have to better develop their content marketing and lead generation services.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
