360PR+ is a Boston-headquartered integrated consumer PR agency founded in 2001 by Laura Tomasetti, its CEO. The firm operates across public relations, social media, blogger and influencer relations, web design, digital, and media relations for consumer lifestyle, food and beverage, family, and technology brands. 360PR+ is one of the larger Boston-headquartered independent consumer PR firms — with 50-249 employees and a $10,000+ project minimum — and a long-running roster including Netflix, National Geographic, Nintendo, Amazon, Showcase Cinemas, TIAA, Bright Horizons, Liberty Mutual Insurance, Harpoon Brewery, Reed's Ginger Beer, Jabra, and Rubik's Cube.
Snapshot
Founded: 2001 by Laura Tomasetti
CEO: Laura Tomasetti
Headquarters: Boston, MA
Employees: 50-249
Project minimum: $10,000+
Ownership: Independent
Positioning: Integrated consumer PR, social, and digital
360PR+ operates as an integrated consumer communications agency across public relations, social and influencer marketing, digital and content strategy, and creative production. The firm's positioning centers on brand storytelling and earned-media discipline for consumer categories — food and beverage, family and kids, entertainment, financial services, tech, and consumer lifestyle. The "All In" operating stance emphasizes agency-wide account attention rather than tiered account structures.
360PR+ is a founding member of the PR Boutiques International (PRBI) global affiliation of independent boutique agencies — a network that gives the Boston-headquartered firm cross-border capacity without holding-company acquisition.
Sector Focus
Consumer lifestyle and family. Brands including Bright Horizons, Rubik's Cube, and the family-and-kids category anchor 360PR+'s largest practice.
Food and beverage. Harpoon Brewery, Reed's Ginger Beer, and the craft-beverage roster define one of the firm's most-cited category specialties.
Entertainment and media. Netflix, National Geographic, Nintendo, Amazon, and Showcase Cinemas anchor the entertainment side.
Financial services and B2C fintech. TIAA and Liberty Mutual Insurance work sits inside a substantial financial-services consumer practice.
Consumer technology. Jabra and adjacent consumer tech accounts anchor the tech side.
Selected Case Work
Jabra Sport Pulse
360PR+ positioned Jabra's Sport Pulse wireless earbuds — with an integrated heart-rate monitor — inside the wearables category through health-conscious consumer targeting and an experiential Manhattan influencer event. Placements across lifestyle, fitness, and tech media reached more than 600 million consumers.
Harpoon Brewery
Against a saturated craft-beer field, 360PR+ built Harpoon's positioning around the people behind the brand — owners, co-founders, employees. The founder-forward narrative positioned Harpoon and its founder as pioneers of the craft-beer category, generating 100+ articles across national and local outlets in the first six months and elevating Harpoon IPA into the seasonal-beer coverage cycle.
Rubik's Cube
360PR+ repositioned the Rubik's Cube as a 21st-century learning tool, targeting parents and teachers as the acquisition audience while keeping the brand kid-relevant. A hands-on Rubik's Challenge at the Museum of Modern Art — with creator Ernő Rubik as personal coach — anchored the campaign, alongside proprietary consumer research showing more Americans had used the Cube than owned an iPhone. The campaign generated 400 million impressions over three months and drove Q4 holiday-season sales.
Position in the Boston Market
360PR+ is one of the largest Boston-headquartered independent consumer PR firms alongside Matter Communications and Racepoint Global. It sits inside the consumer lifestyle and food-and-beverage tier of the Boston PR firms directory, differentiated from the deeper B2B-tech benches (PAN, InkHouse, Fama, BIG FISH) by the concentrated consumer-brand roster and the founding-CEO longevity.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
