Diffusion PR: London and NYC Consumer and Tech PR Agency

Diffusion PR is an independent international PR and communications agency founded in London in 2008 by Ivan Ristic and Daljit Bhurji, with offices in London, New York and Los Angeles. Bhurji is CEO and co-founder. The agency works with consumer, technology, lifestyle, B2B and climate and cleantech brands.

Originally published April 2020. Updated October 17, 2026.

Who founded and leads Diffusion PR?

Agility PR reports that Diffusion was founded in London in 2008 by Daljit Bhurji and Ivan Ristic to bring integrated thinking across traditional, digital and social channels and to improve accountability in PR. CB Insights lists Bhurji as founder and CEO, and a company directory lists Ristic as director and co-founder and Kate Ryan as managing director for the U.S. When the Los Angeles office opened, Agility PR said it would be led by Ristic, then president, and Ryan.

What does Diffusion PR do?

Diffusion describes itself as an international PR agency that helps innovators challenge the status quo. A business directory lists services including research and insights, brand and storyline development, content creation, media and influencer relations, social and digital strategy and measurement. O'Dwyer's describes it as an integrated PR agency for technology, consumer, lifestyle and B2B brands.

Which clients has Diffusion PR worked with?

O'Dwyer's lists agency-of-record appointments including Facet Wealth, uShip, ROOM, SevenRooms, Engage Studio, Canary, Burrow and Electron Wheel. Agility PR also cited work for the USA TODAY NETWORK. Current client rosters should be confirmed with the agency.

What recognition has Diffusion PR received?

Agency profiles say Diffusion won a PRSA-NY Big Apple Award in 2018 and a Gold Sabre Award for consumer marketing, and EPR's 2019 coverage noted Big Apple Award recognition across several categories that year. These are agency-reported.

How does Diffusion PR compare with other consumer and technology PR firms?

Diffusion is a mid-sized independent with transatlantic reach. Peer profiles include Mission North, InkHouse, Method Communications, LaunchSquad, Portland Communications, Milk & Honey PR, Burson, Marketing Maven and Coyne PR. The full archive of EPR coverage is on the Diffusion PR tag page.

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