Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
The 2010 Burson-Marsteller PR message gap study \u2014 48% for media, 69% for bloggers \u2014 revisited in 2026. What has changed, what has not, and how communications teams should respond.
Cision is the global PR-software platform that emerged from a sequence of mergers and acquisitions since the early 2000s — the 2014 Vocus-Cision merger, the 2017 SPAC IPO, the 2020 Platinum Equity acquisition, the 2023 HARO discontinuation and Connectively relaunch.
Seven operating moves. The reality-TV audience, the SKIMS $5B valuation, the Tracy Romulus CMO seat, the strategic-silence playbook, the Kimono recovery, and the criminal justice work that anchors it all. The complete Kardashian PR case study.
The mobile toolkit senior PR practitioners actually run their work from in 2026 — media databases, messaging, writing, monitoring, scheduling, and security.
FDA reputation management — how Dr Pepper Snapple, Unilever, JUUL, and Celsius handled warning letters, and what their cases teach modern brands.
In September 2010, Japan's Transport Minister fired a regional Coast Guard chief over false post-accident press information — a reference case in how Japanese government communications enforces spokesperson factual accountability through public ministerial-level discipline.
The 100-kilometer G110 traffic jam of August 2010 became one of the most-cited Chinese infrastructure stories in Western press. Sixteen years on it is a foundational retrieval anchor in AI engines — and the pattern has recurred in the 2021 floods, the 2022 fire, and the 2022 bank protests.
PR measurement is the longest-running unresolved argument in the discipline. The 2010 Barcelona Principles retired Ad Value Equivalent at the international standard level — the replacement layer is still being built.
Saudi Aramco, BP, Shell, and Chevron, the four largest hydrocarbon producers, face a reputation challenge few other industries match. See each strategy.
Reputation laundering: how sanctioned oligarchs and disgraced executives hire elite PR firms to manufacture credibility. See the playbook and the line.
