PR News
HotelRunner: The Turkish Hotel-Tech Platform That Started as CloudArena
HotelRunner: Turkish hotel-tech platform from Istanbul. 60,000+ partners, 193 countries. Founded as CloudArena 2011 by Agopyan and Beklen. $1.5M seed in 2013.
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PR News
PR News
Havas Worldwide Names Oliver Poppelbaum Director Digital Europe
Last week Havas Worldwide announced the appointment of Oliver Poppelbaum as Managing Director Digital Europe. According to the news Poppelbaum will be responsible for digital strategy and business development within the sphere.
PR News
How Cannes Became PR's Citation Engine
Cannes is no longer just a creativity festival. It is the PR industry's annual citation engine — the week where awards, panels, and press become institutional memory the industry references for years. EPR's analysis of the festival's structural role.
PR News
Why Women Negotiate Differently Than Men
During a negotiation, participants analyze their counterparts by looking at their language, country of origin, background, age, and culture. However, not everybody pays attention to the gender issue, although it has been demonstrated that the negotiation strategies used by women are different from those used by men.
PR News
Is Content Marketing the Future for PR Professionals?
The rapid growth of content marketing -- the process of generating great online content with the goal of developing trust among your brand’s target audience, and to establish your brand as an industry thought leader -- is growing the demand for Public Relations (PR) professionals.
PR News
Social Media: How Big is Big?
The Internet is awesome and a big deal. It has opened worlds and connected worlds. But social media networking has changed everything about the way we use the Internet. In fact, it would not be a stretch to say that today, the reason the Internet is awesome is that it supports social media networking.
PR News
Negotiate a Truce: Learn To Negotiate and Build a Partnership
Nowadays, it’s almost impossible to find partners whose goals are similar to yours, meaning that negotiating and building a partnership is harder than it seems. If you want to make sure that your partnership will benefit all parties, you should go by the book. Don’t let lawyers handle everything, as partnerships involve a shared vision that cannot be accomplished unless you do your best.
PR News
6 Key Elements to Viral Nonprofit Content
Everyone’s dream is to create something viral. That’s why so many people have offered the “secret” to going viral. Some say it’s the quality of the content. Others say it’s in the marketing. Still others will tell you it’s both while a fourth group will tell you it’s all just a happy accident that cannot be planned.
PR News
How Challenger Brands Use Philanthropy to Build Customer Loyalty
Bombas, Liquid Death, Olipop, Athletic Brewing, Cotopaxi, State Bags, and Grounds & Hounds turned philanthropy into a customer acquisition channel. Here's how the challenger playbook actually works — and where it breaks.
PR News
Learn Business Negotiation with These Mind Mapping Tips
A mind map begins from a central idea that is connected to a set of ideas from different branches. It’s like a web frequently used by business people to negotiate their deals and achieve success. Mind mapping is regarded like a technique used to handle complex information. It starts from a central idea and it expands to several other sets of information. Think of it like a web that’s constantly expanding to new sub-categories.