The MQL has lost strategic relevance. Account-Based Marketing has replaced it — treating target accounts as markets of one. Here's how the discipline actually works in 2026, from 6sense and Demandbase to the AI buyer layer.
B2B digital marketing is finally stepping into a more mature, confident phase. For years,B2B digital marketing operated with a kind of quiet inferiority complex. It borrowed tactics from B2C, mimicked consumer brands where it could, and accepted its reputation as the less creative, more utilitarian cousin in the marketing family. Campaigns were rational, messaging was […]