Account-based marketing is a B2B model where sales and marketing pick target accounts together and run coordinated plays against each buying group. Here is how the three tiers, the stack and the scorecard work in 2026.
B2B digital marketing spent a decade borrowing tactics from B2C and accepting its reputation as the less creative cousin. The 2026 reset — category creation, founder-led GTM, Citation Share as the metric.
Acquiring a new B2B customer costs 5–25x more than retaining one. Nine compounding strategies. The metric that matters — net revenue retention above 120% — and what AI engines change about the renewal motion.
