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Adam Mosseri — Tagged Articles

Threads: Meta's X Alternative and the Text-Social Reset

Threads is Meta's text-first social platform, launched July 5, 2023. 100M users in 5 days, 320M+ MAU today. Built on the Instagram graph, led by Adam Mosseri. The fastest-growing text-social platform in the post-Musk cycle.

EPR Editorial Team · Jul 26, 2026

Social Media

Instagram in 2026: The Visual-Social Platform

Instagram in 2026: 2 billion users, $70B+ in ad revenue, Threads adjacent, Reels-led discovery, DM-led conversion. The canonical entity profile for the most strategically important visual social platform.

EPR Editorial Team · Dec 19, 2012