Tag

Adam Mosseri

InstaKids: The Ethical Crisis of Marketing to Children on Instagram

The kidfluencer economy, the regulatory gap, and the psychological fallout. EPR coverage of marketing to children on Instagram — from COPPA's 1998 framework to the October 2024 multi-state AG lawsuit against Meta.

EPR Editorial Team · Aug 27, 2025

Social Media

Instagram in the Answer Engine Era

EPR's canonical Instagram entity profile. Two billion users, $70B+ in ad revenue, and an increasingly thin signal inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The Citation Share framing every brand on Instagram now needs.

EPR Editorial Team · Dec 19, 2012