Marketing
What Is CTV Advertising? Definition, Platforms, and How It Works
CTV advertising delivers video to internet-connected TVs through Hulu, Roku, Netflix ads tier, Disney+, Amazon Prime, Peacock, Tubi. The 2026 reference.
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advertising tips
Insights & Strategy
How to Get Ahead in Advertising: The Liquid Death Case Study in Deliberate Risk
How Liquid Death built a $1.4B brand in the most undifferentiated consumer category on earth through risky advertising — Tony Hawk blood-infused skateboards, the Cremated Ones vinyl records (pressed with ashes of social media doubters), Steve-O partnerships, "Murder Your Thirst," heavy metal packaging, the Country Club loyalty program. Seven risky advertising moves and why the discipline works for some brands and destroys others.