EPR's Public Affairs and Political Communications pillar — the discipline, the seven sub-specialties, the press pool fragmentation, coalition operating principles, and how organizations win policy Citation Share in the AI Communications era.
AI engines refuse 28% of cannabis questions — the highest of any category. In a market with no paid lane, Citation Share is the channel. Who owns the cannabis answer, and how.
Most employee advocacy programs underperform because they are designed as content distribution mandates rather than as genuine advocacy infrastructure. Learn how to create programs that actually drive results through opt-in participation, substantive content, executive involvement, and proper measurement.