PR, Marketing, Communications & AI RFPs
PR Agency Evaluation Scorecard: The 2026 Criteria
How to score a PR agency review objectively — the evaluation criteria that separate agencies built for the AI era from those still operating on 2018 metrics.
Tag
Agency Evaluation
Marketing
7 RED FLAGS YOUR AGENCY IS A SCAM
Seven red flags that signal a sub-standard digital marketer. Fake SEO, fake AI agencies, vanity metrics, reporting fraud, outsourcing scams, strategy-deck-as-deliverable. The evaluation discipline.
PR Firms & Communications Agencies
How to Spot a Bad PR Firm: Six Tells in the First 30 Days
A bad PR firm is identifiable in the first thirty days — vague reporting, junior staffing on senior accounts, recycled target lists, ghosted references, no category point of view, and vague contracts. The six tells to know before signing.