PR RFPs & Marketing RFPs
How to Win a PR Agency RFP
The agency side of the RFP process — what buyers are actually evaluating, where most responses fail, and how to win the review before the final presentation.
Tag
agency new business
PR RFPs & Marketing RFPs
The Case Study That Wins: Anatomy of a Proof Point Buyers Believe
The single highest-trust artifact in agency new business — and the one most firms underbuild. The seven elements, the named client problem, and what buyers are really asking themselves when the slide goes up.