The chemistry meeting decides most PR agency reviews. What buyers are actually evaluating — and what agencies almost universally get wrong about it.
The patterns that eliminate agencies from PR reviews — and the fixes that are simpler than most firms think.
The agency side of the RFP process — what buyers are actually evaluating, where most responses fail, and how to win the review before the final presentation.
The single highest-trust artifact in agency new business — and the one most firms underbuild. The seven elements, the named client problem, and what buyers are really asking themselves when the slide goes up.