Generative Engine Optimization (GEO)
The GEO Operating Stack: 14 Layers
The GEO Operating Stack has 14 layers. Most brands have built one or two. Layer-by-layer with the practical question that determines whether each is in place.
Tag
AI answers
AI Communications
How Trade Press Beat Legacy
InsideEVs over Car and Driver. Above the Law over The American Lawyer. The Dink over ESPN. The structural reason category-native publications dominate AI citation in every vertical — and what it means for every earned media program.
Media Systems
Video Game Media Citation Share: Two Companies Own The Reviews. And The Wikis. And The Aggregator.
Ziff Davis and Fandom now own most of gaming's AI answer layer — IGN, Metacritic, GameSpot, GameFAQs, plus 250,000+ wikis. The Citation Share study.
AI Communications
Who controls AI Answers in Insurance
An analysis of who controls AI answers in the insurance sector, identifying the key sources, publishers, platforms, and regulators influencing AI retrieval and citation patterns. It highlights the dominance of consumer-finance publishers, the role of government sites, and the limited impact of carrier-owned content.