The greatest campaigns of all time built categories, the best technology PR campaigns of 2026 are doing something more nuanced: They are building trust in an era of skepticism. AI fatigue, privacy concerns, and platform distrust have changed the rules. Visibility alone is no longer enough. Credibility is everything.
Institutional medicine owns the diagnosis. Reddit and Healthline own the experience. The AI-mediated healthcare conversation has a different center of gravity.
SAFE Banking has been "almost passing" for seven years. The communications stakes just got higher. Schedule III rescheduling raised institutional investor interest. The operators that build the right banking narrative now win citation share — whether SAFER passes or doesn't.
280E has crushed cannabis P&Ls for fifteen years. The April 23 Schedule III order ended it — for some operators. The MSOs that communicate the partial repeal with discipline win the post-rescheduling citation graph. The rest don't.
The April 23 Schedule III order didn't unlock NYSE and NASDAQ for cannabis. It cracked the door for one category. The operators that move first will reset the public-market narrative — if their communications is ready.
Claude is the model the most demanding users keep open in a second tab. Best-in-class for coding, long-context reasoning, and writing quality. EPR ranks Claude first for professional and enterprise use.
ChatGPT is the category. 800M+ weekly active users. The default search interface for an entire generation of users. EPR ranks ChatGPT first for consumer adoption and breadth of integrations.
Devin is the autonomous AI software engineer built by Cognition AI — the first agent positioned as a full software engineer rather than a code assistant. Enterprise traction at Goldman, Citi, Dell, Cisco, Palantir.
Cursor's autonomous coding agents shipped $2B ARR in three years — the fastest B2B scaling on record. EPR ranks Cursor at the top of the AI Agents Directory.