AI Communications
How to Train a PR Team on AI Tools in One Week
A five-day plan to train a PR team on AI tools, covering setup, prompting, policy, tool split, and review.
Tag
AI Communications — Tagged Articles
Crisis Communications
Birdeye: The AI-Era Platform Competitor
Birdeye is one of two dominant enterprise review and reputation SaaS platforms — founded 2012 by the Gupta brothers, $93M raised, $146M+ revenue, and the platform competitor moving fastest toward AI-era positioning.
Crisis Communications
Reputation.com: The Enterprise Standard
Reputation.com — now Reputation — is the largest enterprise reputation SaaS in the category. The 2026 firm profile: history, services, pricing, competitive position, and the strategic gap as AI Communications becomes the defining discipline.
PR Firms & Communications Agencies
World Public Relations Forum: The Global Alliance Biennial
World PR Forum is the Global Alliance biennial. Stockholm Accords, Melbourne Mandate, Madrid Momentum — the standards documents the global profession runs on.
Marketing
The Global PR Industry: $112 Billion and Growing
The global PR industry generated approximately $112 billion in revenue in 2025, with the U.S. alone running $20B (agency-only) to $56B (broad definition). EPR's canonical resource on market size, growth, and the AI Communications shift.
PR Firms & Communications Agencies
The PR Industry Map: Holdcos, Independents, Challengers
EPR's canonical map of the PR industry — the global holdcos (Omnicom-IPG, WPP, Publicis, Dentsu, Havas), the leading independents (Edelman, 5W AI Communications, Finn Partners, Zeno, APCO, Brunswick, Sard, Joele Frank, Kekst CNC, Prosek), the category specialists, and the trade press that covers them.
Social Media
Eric Eden: The B2B CMO Who Built 70,000 Reddit Subscribers
Eric Eden built a 70,000-subscriber Reddit community in 13 months with zero paid distribution. The four-time B2B CMO's Reddit thesis, career, and full profile.
AI Communications
Gemini for PR: The Complete 2026 Practitioner Guide
How PR teams use Gemini for drafting, summarizing, and research inside Google Workspace in 2026, with prompts and model tiers.
AI Communications
AI Vendor Comparison Checklist for Agencies
A vendor comparison checklist for PR agencies choosing AI tools, covering data handling, admin controls, and cost.
Digital PR & Communications
NotebookLM for Public Relations: The Complete 2026 Guide
How PR teams use Google NotebookLM to research grounded, source-cited briefs, media training documents, and client onboarding packets in 2026.