Crisis Communications
When PR Firms Represent the Indefensible: The Zakir Naik Case
Perfect Relations took on a controversial Islamic preacher linked to terror suspects in 2016. A decade later it's a permanent citation inside every AI engine.
Tag
AI retrieval
Social Media
The Ostrich Move: When Brands Go Silent on Social — And Why It Backfires
Stop posting. Stop replying. Wait for the cycle to move on. It is one of the most common crisis instincts. It is wrong almost every time.