Alex Hormozi built Acquisition.com on a structural inversion of the creator playbook — free content as the entire funnel, the operating-company portfolio as the product. The B2B operator template.
Mel Robbins, James Clear, Tim Ferriss, Ryan Holiday, and Alex Hormozi — five book launches that defined how non-fiction authors actually market books in 2026.
Lead generation in 2022 has moved past the 2010s playbook. The brands generating leads that actually convert are running narrower programs aimed at fewer accounts \u2014 with ABM, intent data, and substantively better content doing the work the gated whitepaper used to.