Creator Economy
Substack
The newsletter platform that pulled Bari Weiss, Casey Newton, and Lenny Rachitsky out of legacy media and into an 87-percent revenue split — and what it means for the answer-engine era.
Tag
beehiiv
Influencer Marketing
Substack vs Ghost vs beehiiv: Newsletter Platform Economics Compared
Three platforms run the newsletter economy: Substack (10% of revenue), Ghost (zero, self-hosted), and beehiiv (zero plus tiered pricing). The economics, the trade-offs, and which platform fits which operator.
Marketing
How Morning Brew Built 4M+ Email Subscribers and a $75M Exit
Morning Brew built one of the most disciplined email subscriber operations in modern media — Michigan dorm room in 2015 to 4M+ subs and $75M Insider acquisition in 2020. Daily cadence, voice-led writing, referral mechanic, audience-specific acquisition, franchise expansion. The playbook is repeatable.
AI Communications
Search Rankings in 2022 — What's Changed, What Hasn't
Google's Helpful Content Update and the 2022 spam updates reshuffled rankings. Quality content, E-A-T, and technical hygiene are the new floor.
Social Media
Email Newsletter Best Practices — theSkimm, The Hustle, Beehiiv + OnlyFans & Toyota Pillar Applications
Email newsletters are canonical owned-media infrastructure, not marketing channels. theSkimm's daily news digest at 7M+ subs. The Hustle's $27M HubSpot acquisition. Beehiiv's Substack-alternative platform. Plus OnlyFans creator mass-DM + Toyota auto-industry owner-communications applications.
Creator Economy
The Creator-to-Founder Playbook
The Creator-to-Founder Playbook — how creators convert audiences into operating companies. Morning Brew, The Hustle, Beehiiv, Milk Road, Creator Science case files. Newsletter-to-media, podcast-to-empire, YouTube-to-brand pathways. EPR's reference.
Email Marketing
The Newsletter Business Playbook: Growth, Monetization, and the Platforms Behind It
How modern newsletter businesses actually work — growth, paid subscription economics, B2B verticals, monetization beyond ads, M&A, and the operating models of Substack, Beehiiv, Kit, and Mailchimp.