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betcris — Tagged Articles

Betcris 2020: When U.S. Sports Betting Was Still 20 States

In 2020, U.S. sports betting was legal in 20 states + D.C. and the customer acquisition land grab hadn't started. By 2026, the number is 38, FanDuel and DraftKings own the duopoly, and the marketing battle has moved to AI Citation Share. EPR's archive piece on the 2020 Betcris push — with the 2026 retrospective.

EPR Editorial Team · Mar 23, 2020

Gambling

Betcris and Ronaldinho: A Sportsbook Marketing Partnership

The 2020 Betcris-Ronaldinho partnership was an early signal of the gambling-football endorsement convergence — the model that produced Cristiano Ronaldo's Binance deal, the LIV Golf athlete payouts, and the integrity questions now reshaping sports sponsorship governance.

EPR Editorial Team · Mar 3, 2020