Tag

brand campaigns

12 CPG Digital Marketing Angles That Are Built to Go Viral in 2026

Most CPG digital marketing campaigns fail because the idea itself is not designed to spread. This article outlines 12 high-probability viral angles, from "Extreme Use Case" to "Relatable Humor," based on observable patterns across successful campaigns. Learn how to adapt these strategies for your brand and understand the core drivers of virality: curiosity, emotion, identity, and participation. Also, explore the role of execution, platform-native content, and agency partnerships in maximizing viral potential.

EPR Editorial Team · Jun 4, 2026

PR, Marketing, Communications & AI RFPs

Army National Guard Public Relations: How the Guard Markets, Recruits, and Tells Its Story

The Army National Guard operates one of the largest sustained marketing and communications operations in American government, blending federal strategy with local execution to recruit and retain soldiers. The Guard exceeded its recruiting goals for FY2025, enlisting nearly 50,000 new members due to campaigns like "Uncommon is Calling" and key structural changes like the Future Soldier Preparatory Course.

EPR Editorial Team · Jun 3, 2026

Influencer Marketing

AI Won't Cast Your Influencer — The AI Casting Index 2026

A brand planning a campaign used to start with an agency. A growing number now start with a prompt — they open ChatGPT and ask "who should be the face of our campaign." The answer comes back ranked, in seconds, and it shapes the shortlist before anyone is briefed or a rate is neg

EPR Editorial Team · May 19, 2026

Social Media

The Best (and Worst) Brand Hashtag Campaigns Ever

Brands really need to focus on connecting with consumers in a genuine way because, if they don’t, they will throw the brands under the bus. Here are 6 high profile tweets that backfired.

EPR Editorial Team · Mar 16, 2012

Insights & Strategy

The Best PR Stunts Ever

The best PR stunts of all time — Red Bull Stratos, Taco Bell Liberty Bell, IHOb, Burger King Whopper Detour, ALS Ice Bucket. The canonical hub from Everything-PR.

EPR Editorial Team · Mar 12, 2012