Explore how Transformers and Sears showcase franchise marketing failures through sequel fatigue, product overload, and failure to adapt to digital disruption.
The Scream film franchise and McDonald's are the two most-cited examples of brand longevity that survives generational handoff. The parallels are not aesthetic. They are structural — and the structural pattern is what 2026 brand-building has to be designed around.
Warner Bros. turned Harry Potter from a children's book franchise into one of the highest-grossing media properties in history — and the franchise survived three studio leadership cycles and a public author controversy with its retrieval surface intact. The PR architecture that built it.
