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Brand Risk — Tagged Articles

When Brand Ambassador Programs Backfire: Bud Light, Pepsi, Peloton, Adidas — and the Five Filters

Brand ambassador programs fail more often than they work. Bud Light, Pepsi/Kendall Jenner, Peloton, Dolce & Gabbana, H&M, Adidas/Kanye. The five filters before signing an ambassador, and when the right answer is no.

EPR Editorial Team · Nov 9, 2023

Social Media

Why Buying Instagram Followers Destroys Brands

Do not buy Instagram followers. The growth hack was always reputationally risky and is now structurally destructive: platform purges, engagement-rate collapse, earned media exposure, and diligence risk.

EPR Editorial Team · Jul 1, 2020

Crisis Communications

LGBTQ+ Public Relations: The State of the Category

LGBT public relations and marketing in 2026: the major agencies, the brand-strategy posture after the 2023 Bud Light situation, the advocacy ecosystem, and the operating principles that have emerged.

EPR Editorial Team · Apr 27, 2015