Tag

Brand Risk

When Brand Ambassador Programs Backfire: Bud Light, Pepsi, Peloton, Adidas — and the Five Filters

Brand ambassador programs fail more often than they work. Bud Light, Pepsi/Kendall Jenner, Peloton, Dolce & Gabbana, H&M, Adidas/Kanye. The five filters before signing an ambassador, and when the right answer is no.

EPR Editorial Team · Nov 9, 2023

PR News

Why Buying Instagram Followers Destroys Brand Citation Share in 2026

Do not buy Instagram followers. The 2020-era growth hack is now structurally destructive in 2026: AI engines read engagement-to-follower ratios as authenticity signals, platforms purge inauthentic accounts quarterly, brands caught engagement-buying lose Citation Share permanently.

EPR Editorial Team · Jul 1, 2020