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The State of AI Regulation for Brands: May 2026
Generative AI

The State of AI Regulation for Brands: May 2026

American AI regulation is fragmenting, not consolidating. Brands face a complex compliance landscape with the EU AI Act, a patchwork of state laws, and federal preemption efforts. The 2026 midterms will accelerate, not resolve, this fragmentation. This article outlines the operating picture for brands to govern marketing, communications, and AI deployment through 2026, focusing on key deadlines, state-specific legislation, and enforcement trends from the FTC and state Attorneys General.

EPR Editorial Team ·
What a Good Creative RFP Actually Looks Like
PR, Marketing, Communications & AI RFPs

What a Good Creative RFP Actually Looks Like

Most creative RFPs are wishlists dressed as specs. Agencies bid blind, work suffers, the relationship breaks within a year. A good creative RFP does six things — names the audience, sets the budget honestly, picks one KPI, defines the deliverable, locks the timeline, and tells the agency what it does NOT want. The template, the common failures, and what separates a brief that wins work from a brief that wastes everyone's time.

EPR Editorial Team ·