PR News
99designs' GAP Logo Community Contest
99designs used the opportunity to get media attention by organizing its own design a better GAP logo community contest.
Tag
business
Automotive & Mobility
When a 1.3-Million-Vehicle Recall Hits: The Operational Mechanics
Japanese auto maker Toyota announced the safety recall o 1.3 million Corollas due to engine technical problems which might have caused three accidents. This raises the total number of cars recalled worldwide this year to around 10 million.
Insights & Strategy
Small Business Owners Continue Education to Expand Skill Set
As the new school year begins, a new large group becomes target audience for educational institutions: small business owners. As they put effort into expanding their knowledge and acquiring new skills to help them grow their business, colleges, universities, trade or support groups, chambers of commerce and even government agencies are tempting them with business courses, programs, certifications and degrees.
PR News
The EPR World Cup Buzz Framework — How 5 Billion People Pay Attention to One Tournament
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.
Entertainment & Media
Toy Story 3’s Big Hit and The Adult Hijack of Animation Movies
The weekend brought a huge success to animation movie Toy Story 3 of hit maker Pixar, with big bucks being spent on seeing it. Adults, not children, were those most happy to see the new film, coming in larger numbers than children, the intended audiece of such productions.
PR News
McDonald's France "Come As You Are" Campaign: What Market-Specific Brand Positioning Actually Looks Like
McDonald's France ran an inclusive family-themed ad in 2010 as part of the "Venez comme vous êtes" campaign. Sixteen years later, it remains the case study for how a global QSR brand allows regional markets to take culturally specific positions that the global brand would not — and probably could not — take centrally.
PR News
Is Apple Moving Too Slow for Consumers?
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
PR News
When Platforms Become Too Big to Trust: The Meta Trust Problem
Meta's scale is now the reputation risk. 3 billion users, $5B FTC fine, active antitrust, and a permanent regulatory regime built around its size.
PR News
Leaked Gadgets and Apple's Brand Management
Controlling a brand's image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
Editorial
SaaS Can't Ignore AI Anymore — Buyers Already Moved
A third of B2B software buyers now run their first product-research query inside ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews. Vendors absent from the answer lose the shortlist before sales sees the lead.