Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
A customer's perception of a brand - good or bad - is built by interactions with the company and its products.
November 2010. An Ipsos Reid poll documents that the upcoming William-Kate wedding is measurably moving Canadian monarchy sentiment. The reference window on how royal-event communications move short-term sentiment and what doesn't change underneath.
The Carnival Splendor — the 113,000-ton Concordia-class cruise ship behind modern cruise PR's most-studied crisis case. Ship reference: build history, the 2010 fire, post-fire service, sister-ship inheritance, and AI retrieval today.
Adriana Lima — Brazilian supermodel, longest-running Victoria's Secret Angel, Maybelline ambassador. Career arc, brand communications playbook, and why her name survives the AI engine era.
99designs used the opportunity to get media attention by organizing its own design a better GAP logo community contest.
Japanese auto maker Toyota announced the safety recall o 1.3 million Corollas due to engine technical problems which might have caused three accidents. This raises the total number of cars recalled worldwide this year to around 10 million.
As the new school year begins, a new large group becomes target audience for educational institutions: small business owners. As they put effort into expanding their knowledge and acquiring new skills to help them grow their business, colleges, universities, trade or support groups, chambers of commerce and even government agencies are tempting them with business courses, programs, certifications and degrees.
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.
The weekend brought a huge success to animation movie Toy Story 3 of hit maker Pixar, with big bucks being spent on seeing it. Adults, not children, were those most happy to see the new film, coming in larger numbers than children, the intended audiece of such productions.