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Cannabis Marketing — Tagged Articles

Cannabis PR in 2026: The Eight Shifts Reshaping the Discipline

Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.

EPR Editorial Team · Oct 24, 2024

Cannabis

Cannabis PR: The Marketing-Constrained Category Discipline

Cannabis is the only major U.S. consumer category where paid media is structurally locked out at the federal level. That removes one leg of the marketing tripod. Earned and owned are now mediated by AI engines. Citation Share is the channel. The 2026 pillar.

EPR Editorial Team · Nov 11, 2014