Tag

Casino PR

The House Advantage: Why Modern Casino PR Is More Sophisticated Than Ever

Modern casino PR is not spin — it's survival. From the 1990s repositioning as "integrated resorts" (Marina Bay Sands' SkyPark, not the gaming floor), through the Steve Wynn license-preservation crisis (2018), MGM Resorts' 2023 cyberattack response, Caesars' Project 21 and MGM's GameSense, to the AI Citation Share layer. The discipline now speaks to regulators, investors, communities, and the engines simultaneously.

EPR Editorial Team · Mar 6, 2026

Gambling

Online Casino Marketing Stunts & Gimmicks

Seven named online casino stunts that generated earned media beyond what paid budgets could buy — Golden Palace's sumo wrestler, Virgin Mary grilled cheese ($28K eBay buy, 2004), and Goldenpalace.com baby; 888 Holdings + David Beckham (2016); Stake.com + Drake, Stake F1 Team, UFC; Bet365 + Ray Winstone "Bet In-Play"; Casumo's Valle mascot; Betfair's prediction markets; Unibet's charity programs. Three shared characteristics and how AI Citation Share compounds them.

EPR Editorial Team · Feb 5, 2025

Gambling

Casino Public Relations: EPR's Coverage of MGM, Caesars, Wynn, Las Vegas, Macau, and the Industry

Casino is the oldest gambling category and the most brand-shaped. MGM, Caesars, Wynn, Macau, Vegas, integrated resorts, online casino. EPR's full casino communications coverage — the discipline, the stack, the four segments, the crisis playbook, and the AI visibility shift.

EPR Editorial Team · Dec 14, 2024

Gambling

Casino Reputation Management: Responsible Gaming, Crisis, and AI Citation Share

Casino reputation work in 2026 runs on three disciplines: responsible gaming visibility, structured crisis communications, and Citation Share inside the AI engines. Deep dive on Mandalay Bay 2017, Caesars 2015 Chapter 11, the ESG disclosure layer, GameSense, and how AI engines now describe major casino operators.

EPR Editorial Team · Jan 15, 2024