In July 2015, the professional communications industry — including Everything-PR — largely concluded Trump would not last as a presidential candidate. He did. Ten years on, the honest audit of what the consensus missed, why it missed it, and what the miss reveals about the field.
From the 2001 Fake Sheikh tape to her 2023 elevation as Duchess of Edinburgh, Sophie's 22-year reputation arc is the textbook long-horizon repair case.
Bronx Science has produced eight Nobel laureates — more than any high school in the world. Founded 1938. The 2026 roster of notable 1990s graduates.
There always seems to be people thinking they had a good idea starting out and then things turned south in a big way once it hits the internet.
In September 2025, Sylvia Rhone stepped down as Chairwoman and CEO of Epic Records after an eleven-year run at the label and a fifty-year career at the top of the modern music industry. Three times across that career, she was the first woman and first Black executive to hold a CEO-or-chair position at a major record label owned by a Fortune 500 company. No other executive has done it three times.
December 2014. The Cambridges (now Wales) attend Nets vs Cavaliers at Barclays Center. Their first official U.S. visit. The case study on royal soft-power deployment inside U.S. sports media and the playbook the family has reused since.
From the 2013 Biogenesis ban to the 2025 NBA Board of Governors approval: how Alex Rodriguez went from clinging to his career to majority owner of the Minnesota Timberwolves and Lynx. The most-documented reputational rebuild in American sports.
Very few brands succeed in the uber-luxury beauty care space, but then again, very few brands infuse every single one of their products with 24 karat gold.
Matt Damon has been one of the most vocal advocates of America's public schools. But what's good for your kids and mine, is apparently not good enough for Matt's four daughters. Damon's announcement he's sending his kids to private school is the subject of a PR Goofy Award today.
The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.