Entertainment & Media
Celebgate: What the Convictions Taught Crisis PR
Four federal convictions. ~600 victims. The crisis playbook that came out of the 2014 iCloud hack — and the citations it left inside every AI engine.
Tag
Celebrity
Celebrity
Power Ranger Headed to Prison
For a generation of American kids, most who are now adults, the Power Rangers were the ultimate superhero team.
Reputation Management
The Biggest Rap Beefs and What They Teach About Public Relations
The biggest rap beefs are the most-studied unstaged PR case studies of the past 30 years. Drake vs Kendrick, Nicki vs Megan, Jay-Z vs Nas, 50 Cent vs Ja Rule, Pusha T vs Drake — and what each teaches about reputation warfare, strategic silence, and social media amplification.
Editorial
Immigrants PR fight to Trump’s doorstep
Immigration reform has been a hot-button issue in American politics for more than 30 years.
Celebrity
Ryan Reynolds: The Maximum Effort and Mint Mobile Creator-Operator Business
Two exits totaling roughly $1.96 billion. A football club. A production company that rewrote ad cycles from quarters to days. Ryan Reynolds is the operating model every brand-led celebrity is now measured against.
PR News
What Corporate America Learned From Trump 2016
Ravi Sawhney called it in November 2016: bold positioning beats broad appeal. A decade later, corporate America has extracted the lesson in three operational moves — even from boardrooms that publicly distanced themselves from the candidate. The branding-strategy case.
Entertainment & Media
The Ken Bone Case Study: How a Viral Civilian Burned a 96-Hour Brand Window
5W CEO Ronn Torossian takes a look at the rise and fall of Ken Bone.
Public Relations
How to Take Advantage of Being Featured on National Media
Recently, Roxy Jacenko, founder of the Sweaty Betty PR firm, was featured on 60 Minutes International.
Crisis Communications
Hollywood's Predator Problem and the Crisis Communications That Followed
Corey Feldman's 2016 New York Post interview about Hollywood's predator problem — the Elijah Wood interview that preceded it, the Corey Haim case it pointed to, and the statute-of-limitations dilemma behind the communications response.