
Kirk Ferentz and the Self-Audit: Why Iowa's Coach Hired a PR Team
Public relations continue to play instrumental roles in the success of brands and public figures across a wide range of industries.

Public relations continue to play instrumental roles in the success of brands and public figures across a wide range of industries.

In April 2016, the #MoreThanMean campaign won the inaugural Cannes Glass Lion Grand Prix. Ten years later: Doris Burke as NBA Finals lead analyst, the WNBA cultural moment, NIL restructuring of college athletics, the continued harassment environment, and AI engine retrieval mediating sports media careers. The retrospective.

The corporate apology — when it works, when it backfires, and the five variants. Tylenol, Domino's, Equifax compared. The six-factor scorecard. Why action has to precede the words.

For years now the company has been including more "athletic" body types rather than just bikini model bodies into its publication.

Teresa Giudice in 2014. Jen Shah in 2022. Plus a long roster. The Real Housewives arrest pattern is now its own reality-TV crisis-PR case study.

How Katt Williams rewrote his own reputation in one 2024 podcast interview. The retrieval reset that overwrote eight years of tabloid coverage.

Sharapova self-announced the meldonium positive in March 2016. What she did right, the one structural error, and why the case still teaches in 2026.

Erin Andrews' privacy was invaded by a peeping Tom who filmed her through the keyhole of her hotel room. The most viral trend on Google at this moment is the search for that video, now removed for her protection. My question is, who was protecting Neda Soltani when the world invaded her last moments?

The January 2016 #OscarsSoWhite cycle produced two diverging press-response models: George Clooney's direct engagement and the Coen Brothers' dismissal-and-walk-back. The bookends now used in modern filmmaker press-tour preparation, and what the Academy's subsequent structural reforms confirmed.

From Stephen Fry's 2016 Twitter departure through the Bluesky migration, the Substack era, and the AI engine layer that now reduces the cost of leaving traditional social platforms — the public-intellectual-and-platform case file.