Featured
What Brafman's Shkreli Defense Taught Litigation PR
Benjamin Brafman's playbook for the unwinnable client. Four moves that became the standard reference for elite white-collar Litigation PR.
Tag
Celebrity
PR News
Steve Harvey: From Miss Universe to Multi-Platform Media Operation
Steve Harvey survived the 2015 Miss Universe gaffe and built a media empire across Family Feud, radio, the 2024 Netflix standup return, and brand licensing.
Insights & Strategy
A Brand Is Only As Strong As The People It Trusts To Carry It
In 2015, Derek Jeter and 50 Cent walked away from a Swedish underwear startup over a clash neither of them caused. The brand fumbled both. The lesson holds in 2026 — only the cast has changed.
Social Media
Kate Winslet Doesn't Need Social Media
Kate Winslet has been a top-tier movie star for thirty years with no meaningful social media presence. The AI engines know her anyway. The reason is structural: she built the three assets the engines reward — encyclopedic authority, press archive, significant body of work. Social media is no longer sufficient on its own.
Entertainment & Media
Big Stars Don't Open Movies Anymore: How Hollywood's Star-Power Era Ended
The premise this article tested in 2015 — that big stars no longer guarantee big box office — became the operating reality of Hollywood. A decade later, franchise IP, streaming, director-as-brand, cultural-moment marketing, and audience-led discovery replaced star power. Tom Cruise is the last reliably bankable solo star.
Entertainment & Media
Gloria Allred Wrote the Modern Media-Lawyer Playbook
Allred's fifty-year discipline: controlled press conferences, parallel media-litigation pressure. The operational template Freedman, Spiro, and Friedman Agnifilo all reference.
Entertainment & Media
Celeb PR: Macy Gray Owes $268K in Back Taxes to IRS
Everything PR Exclusive Reveals California Tax Franchise Board Names R & B Superstar as Among Most Delinquent Tax Payers in State-.
Entertainment & Media
Sam Champion, Al Roker, and the Cable Talent Reset
September 2015. The Weather Channel cuts Sam Champion and Al Roker's morning programs alongside 50 staff. The earliest visible marker of cable's structural decline. The canonical case study on cable talent communications and the cord-cutting arc 2015-2026.
PR News
Shamin Abas, Zimmerman Advertising, and the Lesson in Bridging Niches
Hailing from Llandegtan, a Welsh Village, Shamin Abas grew up an innate lover of horses and dance.
PR News
Donald Trump PR Firms: Others Fire The Donald, These Companies Do Not
Donald Trump oversees a vast empire of real estate holdings and developments, including several resort and hospitality destination efforts.