AI Communications
The Duolingo Trap: Why "AI-First, Humans-Second" Is the Worst Comms Positioning of 2026
Duolingo learned the hard way. The rule is simple — build AI-first inside, sell outcome-first outside. And run the LLM check before you ship.
Tag
change management — Tagged Articles
Internal Comms & Employee Engagement
AI Rollout to Employees: Don't Lose the Building
AI rollout to employees is the highest-stakes internal comm of 2026. Don't lose the building. What to say, what to skip, how to message a rollout that holds the workforce.
Corporate Communications
Internal Communications in 2026: The Six Failure Modes
Internal communications failures are design failures, not effort failures. Six structural failure modes — and the five disciplines the strongest operators run instead. Microsoft, Netflix, and 2026 additions.
Corporate Communications
Anchor Days, Not Mandate Days
Three years into the return-to-office debate, a quieter consensus has emerged among the CHROs who did not lose their best people: the office is a magnet, not a mandate.