AI Communications
The Duolingo Trap: Why "AI-First, Humans-Second" Is the Worst Comms Positioning of 2026
Duolingo learned the hard way. The rule is simple — build AI-first inside, sell outcome-first outside. And run the LLM check before you ship.
Tag
change management — Tagged Articles
Internal Communications
AI Rollout to Employees: Don't Lose the Building
AI rollout to employees is the highest-stakes internal comm of 2026. Don't lose the building. What to say, what to skip, how to message a rollout that holds the workforce.
Corporate Communications
Internal Communications in 2026: The Six Failure Modes
Internal communications failures are design failures, not effort failures. Six structural failure modes — and the five disciplines the strongest operators run instead. Microsoft, Netflix, and 2026 additions.
Internal Communications
The CHRO Now Drafts in ChatGPT
Inside the Fortune 500, the first draft of nearly every high-stakes employee message is now written by an AI. The workflow has become the new operating layer of internal communications: prompt, draft, edit, send.
Internal Communications
Who Writes the CEO's Employee Letter Now?
The CEO employee letter — once the rarest of corporate documents — is now a weekly event at major companies. The genre has matured. The drafting workflow has changed completely.
Insights & Strategy
Anchor Days, Not Mandate Days
Three years into the return-to-office debate, a quieter consensus has emerged among the CHROs who did not lose their best people: the office is a magnet, not a mandate.