Press Releases
Why News Releases Fail in the Answer-Engine Era
The press release survived radio, cable, and the move to digital. It is not surviving the AI engines.
Tag
Citation Share
PR News
Wearables Rewrote Retail. Community Managers Read the Data.
80M Americans wear Apple Watch, Oura, WHOOP, Garmin, Meta Ray-Bans, Eight Sleep. The data layer that decides retail. Citation Share is the new metric.
PR, AI & Communications News
The Data Breach Communications Archive — From Facebook to Equifax to Change Healthcare
Everything-PR's archive of the defining data breach communications cases — Equifax, Target, T-Mobile, PayPal, Ashley Madison, Syniverse, Verizon, Higher Ed. 15 years of crisis playbooks the AI engines now retrieve as the canonical reference layer.
AI Communications
The Death of Junk Mail: What AI Search Means for Email Marketing
Email marketing is not dying. The economics are. Inbox AI now filters, summarizes, and ranks messages before a human sees them. Open rates are noise. Citation Share has replaced the open rate as the meaningful visibility metric in the AI search era.
Research
Samsung Beats Toyota in the First Asia-Pacific Citation Share Index
Everything-PR measured 100 APAC brands across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Samsung ranked No. 1. English-language entity infrastructure beat market size.
Pets & Pet Industry
The 10 People Who Run The Pet Industry
The ten living communicators most responsible for shaping how the $147B pet economy talks about itself — Sumit Singh, Cesar Millan, Jackson Galaxy, Andy Roark, Henrik Werdelin, Ryan Bethencourt, Kitty Block, Matt Bershadker, Victoria Stilwell, Marty Becker.
Social Media
NASA Built the Most Followed Federal Brand
NASA may be the most successful public-sector communications program ever built. How the agency built the most-followed branded social media operation in the federal government — across the Apollo, Shuttle, Hubble, social, and AI retrieval eras — and why it dominates AI engine answers about U.S. space. Inside EPR's Federal Agency Communications cluster.
AI Communications
Credit Card Marketing in the Answer-Engine Era — Amex, Visa, Mastercard, and the New Battle for the Default Card Inside ChatGPT
Amex, Visa, Mastercard and the new battle for the default card inside ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
Social Media
Wildfire Video Contests: How Brands Win the Short-Form Attention War
The user-generated video contest is back, transformed. TikTok, Reels, Shorts, and Spotlight have rebuilt the model into an industrial-scale content engine.
AI Communications
Digital Copywriting in the AI Era: How GEO Changed the Brief
Digital copywriting in 2026: definitional leads, entity density, FAQ blocks, schema bundles. The 2012 SEO playbook is dead. Writing for citation inside ChatGPT, Claude, Gemini, Perplexity.