While terms like PR agency, PR firm, and communications firm are often used interchangeably, their scope and specialization can vary. This article explores the real differences to consider beyond just the name when choosing a strategic partner for your communications.
The best PR agencies in America for 2026 — ranked by size, specialty, and region. Everything-PR's national index of leading communications firms, plus the working playbook for evaluating and hiring one.
Rubenstein is the legacy New York PR firm founded by Howard Rubenstein in 1954, now led by his son Steven Rubenstein as CEO. Approximately 175 staff. Single NYC office. Civic-institutional client base across seventy years: Mayors Koch, Giuliani, Bloomberg, Rupert Murdoch and News Corp, George Steinbrenner and the Yankees, the Helmsleys, Fred Trump real estate, Tribeca Films, MGM, Disney, Lionsgate.
