Everything PR News
Tag

compliance

The AI Disclosure Every CFO Needs
AI Communications

The AI Disclosure Every CFO Needs

Public companies are facing investor pressure to disclose AI strategy, AI vendor exposure, and AI-related risk in a coordinated, defensible framework. Most haven't. The investor relations frameworks built for traditional technology disclosure are not equipped for the AI-specific questions institutional investors are asking in 2026. Here's the disclosure framework public-company CFOs and IR heads should have ready this quarter.

Ronn Torossian ·
The EU AI Act Extraterritorial Stress Test
Insights & Strategy

The EU AI Act Extraterritorial Stress Test

The EU AI Act applies to U.S. companies whose AI products affect European persons. The extraterritorial reach is broader than most U.S. CMOs realize. Compliance posture, communications framework, investor disclosure, and crisis pre-positioning all need to assume EU jurisdiction even for companies without European operations. Here's the stress test framework.

EPR Editorial Team ·
The SEC Lever Most RIAs Haven't Pulled
AI Communications

The SEC Lever Most RIAs Haven't Pulled

The SEC Marketing Rule (Rule 206(4)-1) replaced an eighty-year ban on testimonials, allowing Registered Investment Advisers (RIAs) to use them in marketing under specific conditions. Despite this, most RIAs have not yet adopted testimonial and endorsement programs. This article argues that embracing the Marketing Rule is crucial for AI visibility, as AI engines heavily weight third-party validation. It outlines a playbook for compliant deployment across various channels and highlights firms successfully leveraging the rule.

EPR Editorial Team ·