Social Media
DEI Rollback Results: What Followed at Target and Costco
What the record shows after Target and Walmart scaled back DEI programs and Costco kept its own: foot traffic, sales, shareholder votes and what communications teams can decide.
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Corporate Social Responsibility — Tagged Articles
Corporate Communications
The Corporate Apology Is Dying. Good.
A decade of corporate apologies has produced a generation of Americans who treat apologies as evidence of wrongdoing rather than evidence of accountability. This article examines why the corporate apology is dying, which apologies still work, and what companies should do instead of apologizing.