Shelf space is infinite. Attention is not. Why CPG digital PR — trust, creators, search, crisis — is now a growth lever, not a support function, and how belief gets built inside the AI answer layer.
Inside Dr Pepper's marketing playbook — the Fansville college football universe, the Lil Yachty Strawberries & Cream drop, and the fandom-first strategy that beats bigger CPG budgets.
Procter & Gamble built the canonical buyer persona methodology of the modern era. The "moments of truth" framework, continuous consumer research since the 1920s, brand-by-brand segmentation across 65+ major brands. The discipline that defined how the CPG industry understands customer segmentation.